{"id":3916,"date":"2025-02-05T14:09:45","date_gmt":"2025-02-05T11:09:45","guid":{"rendered":"https:\/\/stage.hello-pro.com.ua\/en\/?p=3916"},"modified":"2025-02-05T14:10:48","modified_gmt":"2025-02-05T11:10:48","slug":"rules-for-the-production-and-branding-of-promotional-products","status":"publish","type":"post","link":"https:\/\/stage.hello-pro.com.ua\/en\/rules-for-the-production-and-branding-of-promotional-products\/","title":{"rendered":"Rules for the production and branding of promotional products"},"content":{"rendered":"<p>Negotiations, exhibitions, formal and informal meetings with clients, conferences, corporate celebrations \u2013 these events involve the distribution of gifts. For reputable companies, promotional products with the company logo are always on hand. From business gifts to promotional materials like pens and notepads, all supplies need to be constantly replenished. The production and branding of promotional products is a complex, multi-stage process. At each stage, there are questions and challenges that need to be addressed.<\/p>\n<h2>Manufacturing, selection of promotional products \u2013 we pay attention to quality.<\/h2>\n<p>Any corporate gift is not just a memorable item. It must be practical and usable. The longer the owner uses the gift, the longer native brand advertising will work. Therefore, promotional products must be of high quality.<\/p>\n<p>Before offering a sample to the client for selection or approval, we carefully check it. We also check every gift from the mid-range category and exclusive presents. Any defect can harm the company&#8217;s reputation and image.<\/p>\n<p>The inspection is carried out according to the following scheme:<\/p>\n<ul>\n<li>Integrity \u2013 the product planned for use as promotional merchandise must be undamaged, with no scratches, chips, cracks, etc. on the surface;<\/li>\n<li>Functionality \u2013 any item, whether a pen or an expensive gadget, must work: the pen should open and write, and the power bank should charge and be able to charge devices;<\/li>\n<li>Appearance and colors \u2013 if the product was ordered in corporate colors, they should exactly match the Pantone shades of the donor or recipient&#8217;s corporate style. It is also important to check the size and appearance.<\/li>\n<\/ul>\n<p>Promotional products may have individual defects \u2013 such as poor binding or stitching in notebooks, cases for expensive pens that may not close, crooked seams or loose threads in textiles, etc. We check these nuances every time.<\/p>\n<h2>Choice of method of application<\/h2>\n<p>The choice of method of application determines how well it will be executed and how long it will last with intensive use. Branding of products can be done using different methods. The optimal method should be determined based on the following factors:<\/p>\n<ul>\n<li>Type of gift &#8211; promotional, corporate, partner, exclusive;<\/li>\n<li>Material &#8211; fabric, plastic, metal, leather, wood, stone, glass;<\/li>\n<li>Surface &#8211; flat, curved, convex, complex;<\/li>\n<li>Application size &#8211; not all methods are suitable for very large or very small designs and inscriptions.<\/li>\n<\/ul>\n<p>There are several methods of application:<\/p>\n<ul>\n<li>Silk-screen printing &#8211; the most versatile method, suitable for almost all materials, but with certain requirements for surface shape;<\/li>\n<li>Pad printing &#8211; a convenient method for applying to convex and uneven surfaces, more durable than silk-screen printing;<\/li>\n<li>Engraving &#8211; a method suitable for almost all hard surfaces, from glass to precious metals;<\/li>\n<li>Embossing &#8211; ideal for soft materials, divided into blind (without decorative materials) and with foil;<\/li>\n<li>Blind embossing &#8211; a method of reverse embossing to create a raised image;<\/li>\n<li>Decal &#8211; for glass and ceramics, transfer image;<\/li>\n<li>Sublimation &#8211; suitable for textiles and hard materials with special coatings;<\/li>\n<li>Sewing &#8211; this method is used to produce promotional textiles.<\/li>\n<\/ul>\n<p>The choice of application method, as well as the preparation of the design, depends not only on the material and surface shape.<\/p>\n<h2>How to properly prepare a design for application<\/h2>\n<p>Preparing the design requires the designer to understand the specifics of each application method. For example, silk-screen printing uses special forms where it is important to consider line thickness, fill areas, color count, etc. For embossing and debossing, special dies are created with their own requirements. Each application method has its own limitations and specifications.<\/p>\n<p>Sometimes, &#8220;artists&#8221; create beautiful images that cannot be realized using the chosen application method. Certain images may not fit the size of the surface or material. Raster and Pantone images are also used in different methods. Precise and correct logo application primarily depends on the proper preparation of the design.<\/p>\n<h2>Branded Products &#8211; How to Create the Best Corporate Gift<\/h2>\n<p>It is difficult to create the perfect gift. Even for loved ones, finding the right present can take weeks, and creating universal corporate products is even harder. However, once the prototype is approved, the entire process, from production to branding, can be kept under control.<\/p>\n<p>The main mistake is being careless about any small details. An incorrect color in the company logo, changes in the proportions of the image, or an incorrectly chosen font when creating a design for custom gifts can all be seen as disrespect or even disregard. It is essential to consider the recipient\u2019s business specifics. For example, it would be unwise to give a textile company T-shirts or animal rights activists notebooks with leather covers.<\/p>\n<p>Another mistake is saving on materials. The client\u2019s desire to fit all corporate gifts into a limited budget is understandable and logical. However, using cheap materials\u2014whether paints, threads, fabrics, or any other\u2014means that durability cannot be guaranteed. Clients often end up dissatisfied with such gifts. Therefore, chasing after cheapness usually leads to an unpleasant outcome.<\/p>\n<h2>Corporate products with a logo \u2013 a comprehensive solution<\/h2>\n<p>Experienced managers in advertising and marketing departments know that for the perfect solution in corporate promotional products, it is necessary to find a company with a comprehensive approach. Maintaining a consistent style, palette, and direction can only be done by one, not several, contractors. Moreover, a comprehensive solution allows for savings, as once-made clich\u00e9s, forms, and designs can be reused on the same equipment. In some cases, they are suitable for different surfaces and materials. Savings should be reasonable.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Negotiations, exhibitions, formal and informal meetings with clients, conferences, corporate&#8230;<\/p>\n","protected":false},"author":1,"featured_media":3485,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7,1],"tags":[],"class_list":["post-3916","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-new-news","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/stage.hello-pro.com.ua\/en\/wp-json\/wp\/v2\/posts\/3916","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stage.hello-pro.com.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stage.hello-pro.com.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stage.hello-pro.com.ua\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/stage.hello-pro.com.ua\/en\/wp-json\/wp\/v2\/comments?post=3916"}],"version-history":[{"count":2,"href":"https:\/\/stage.hello-pro.com.ua\/en\/wp-json\/wp\/v2\/posts\/3916\/revisions"}],"predecessor-version":[{"id":3918,"href":"https:\/\/stage.hello-pro.com.ua\/en\/wp-json\/wp\/v2\/posts\/3916\/revisions\/3918"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/stage.hello-pro.com.ua\/en\/wp-json\/wp\/v2\/media\/3485"}],"wp:attachment":[{"href":"https:\/\/stage.hello-pro.com.ua\/en\/wp-json\/wp\/v2\/media?parent=3916"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stage.hello-pro.com.ua\/en\/wp-json\/wp\/v2\/categories?post=3916"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stage.hello-pro.com.ua\/en\/wp-json\/wp\/v2\/tags?post=3916"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}