Chapter I<\/p>\n
Usually, we start preparing for the New Year holidays a few months in advance. This includes choosing a celebration venue, purchasing gifts on Black Friday, planning the menu, etc. However, when it comes to workplace celebrations, the plan differs slightly. It involves selecting gift ideas and items, finding a designer and printing contractor, handling packaging and logistics, and coordinating with management.<\/p>\n
Corporate gifts are not only for employees but also for partners, clients, and end consumers, especially in FMCG. Each audience requires a different approach, and gifts will vary accordingly.<\/p>\n
Let’s examine the purpose of gifts for different audience groups:<\/p>\n
Based on these goals, it becomes easier to determine the appropriate gifts. For example, gifts for partners and B2B clients will be more premium than those for employees. Meanwhile, gifts for B2C consumers will be simpler in both concept and cost.<\/p>\n
We recommend that clients prepare for New Year\u2019s gifts in advance, often starting six months before the event. The process of creating corporate gifts typically follows standard stages:<\/p>\n
<\/p>\n
<\/p>\n
The most crucial stage, as it determines what message we want to convey and how. It is essential for the company to create a target audience profile, with multiple segments for each group. Then, a key message is developed to be communicated through the gift. Based on this, the gift concept is formed, and the design is created.<\/p>\n
This stage often takes more time than clients anticipate, ranging from a week to a month, depending largely on the company\u2019s internal processes. The more internal procedures and decision-makers involved, the longer and more complex the process becomes. It is important to consider all aspects at this stage to avoid delays in subsequent steps.<\/p>\n
<\/p>\n
<\/p>\n
After developing the concept, it is crucial to select items for branding\u2014deciding on the type of product, material, size, color, etc. Different promotional products have unique characteristics and advantages. Even choosing a simple notebook involves numerous small yet important details.<\/p>\n
This stage can also take up to a month, including receiving product samples, providing feedback, approvals, and producing a reference prototype. The more unique the product, the longer the prototype development takes. Often, an additional one to two weeks should be allocated for sample delivery from China or other countries, as certain items are not yet available for production in Ukraine.<\/p>\n
<\/p>\n
<\/p>\n
A logo and print transform an ordinary item into a tool for advertising and promoting the company\u2019s values. There are many branding methods, and their choice depends on the material and the intended use of the product.<\/p>\n
For example, if branding dishware that will be washed in a dishwasher, decal printing is preferable to screen printing, as it ensures long-lasting durability. Each printing method varies in cost and production time, so it is essential to plan this stage in advance to avoid last-minute deadlines.<\/p>\n
<\/p>\n
<\/p>\n
When it comes to gifts, packaging is important. It can be a box, paper packaging, wooden box, tube, bag, etc. It can also be branded and creatively designed. The value of packaging lies in its ability to create a first impression and set a positive tone for the recipient.<\/p>\n
<\/p>\n
<\/p>\n
In fact, logistics is not the final stage of the process. Quite the opposite\u2014it plays an important role throughout the creation of a branded gift. This includes shipping products from China, logistics from the warehouse to the printing shop, reverse logistics, shipping to the client\u2019s warehouse, delivery to the office\/store, or split shipments to end recipients.<\/p>\n
By clearly organizing logistics processes, you can save time in the production of promotional products. When it comes to shipping from China, you should allow one to two months depending on the mode of transport.<\/p>\n
Different contractors perform these stages in various ways: either they provide a full package or a limited range of services. The more experience and capabilities a contractor has, the better. In addition to standard actions and stages, it is always important to account for potential force majeure situations and unforeseen events that may arise during different phases of the project. This is where the experience and expertise of the contractor\u2019s team are crucial, as there is always a way to find a solution to the most difficult situation.<\/p>\n
We are very grateful to all our clients for the opportunity to accumulate expertise over the years, allowing us to execute even the boldest and largest projects, while solving unforeseen and unconventional tasks!<\/p>\n
We are ready to share our experience with colleagues and clients. We embrace the challenges of complex projects and orders. In our articles and posts, we plan to share gift ideas and information. So, follow our resources, and let\u2019s build friendships and collaborate!<\/p>\n","protected":false},"excerpt":{"rendered":"
Corporate Gifts Chapter I Usually, we start preparing for the…<\/p>\n","protected":false},"author":1,"featured_media":3813,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7,1],"tags":[],"class_list":["post-3913","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-new-news","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/stage.hello-pro.com.ua\/en\/wp-json\/wp\/v2\/posts\/3913","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stage.hello-pro.com.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stage.hello-pro.com.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stage.hello-pro.com.ua\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/stage.hello-pro.com.ua\/en\/wp-json\/wp\/v2\/comments?post=3913"}],"version-history":[{"count":2,"href":"https:\/\/stage.hello-pro.com.ua\/en\/wp-json\/wp\/v2\/posts\/3913\/revisions"}],"predecessor-version":[{"id":3915,"href":"https:\/\/stage.hello-pro.com.ua\/en\/wp-json\/wp\/v2\/posts\/3913\/revisions\/3915"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/stage.hello-pro.com.ua\/en\/wp-json\/wp\/v2\/media\/3813"}],"wp:attachment":[{"href":"https:\/\/stage.hello-pro.com.ua\/en\/wp-json\/wp\/v2\/media?parent=3913"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stage.hello-pro.com.ua\/en\/wp-json\/wp\/v2\/categories?post=3913"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stage.hello-pro.com.ua\/en\/wp-json\/wp\/v2\/tags?post=3913"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}