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Earlier, we talked about why giving gifts is cool and how it can help FMCG brands. Today, we want to discuss how to properly choose such a souvenir. After all, this directly affects whether you will manage to convey your message to the recipient and whether the gift will be memorable. There’s nothing complicated about it, and we’ve gathered the most useful tips for selecting corporate products.<\/p>\n
Creating any promotional product is a painstaking and lengthy process. You need to come up with an idea, find a contractor, create the design, calculate the financial part, and so on. If you start working on it in advance, you’ll definitely be at an advantage. Less stress, fewer financial expenses, and fewer errors in the result.<\/p>\n
A good idea is the key to success and already half the job. When thinking about the concept of a corporate gift, it’s important to correctly define your target audience. Who is your recipient, what is their job, how old are they, and what is their gender? Be sure to analyze what you did before. What gifts have you already given, what concepts have been used, which solution was successful, and which wasn’t so great? And, of course, calculate the budget. This will help narrow down the options and discard unprofitable ones. A good gift should be optimal in terms of budget, quality, and appearance.<\/p>\n
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Once you place a logo on souvenir products, it transforms into an advertising medium. This item will remind the recipient of your brand, bring pleasant emotions, and be useful every day. This step should be approached responsibly and creatively. A huge logo across the whole T-shirt no longer surprises or delights. Think about how your gift should be beautiful and stylish. The right choice of branding method can help achieve this. The method of application depends on the surface. Engraving, embossing, screen printing, or UV printing \u2013 each can look different and have varying levels of wear and tear during use.<\/p>\n If your brand sells tea, think about what else you can gift to your customer besides a cup. Look for ideas not on the surface, but a little deeper. When thinking through the concept, remember the following: The gift should be practical, innovative, with trendy design, align with the greeting’s purpose, and have optimal price and quality.<\/p>\n","protected":false},"excerpt":{"rendered":" What to start with when choosing a promotional gift …<\/p>\n","protected":false},"author":1,"featured_media":2466,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7,1],"tags":[],"class_list":["post-3898","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-new-news","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/stage.hello-pro.com.ua\/en\/wp-json\/wp\/v2\/posts\/3898","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stage.hello-pro.com.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stage.hello-pro.com.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stage.hello-pro.com.ua\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/stage.hello-pro.com.ua\/en\/wp-json\/wp\/v2\/comments?post=3898"}],"version-history":[{"count":3,"href":"https:\/\/stage.hello-pro.com.ua\/en\/wp-json\/wp\/v2\/posts\/3898\/revisions"}],"predecessor-version":[{"id":3901,"href":"https:\/\/stage.hello-pro.com.ua\/en\/wp-json\/wp\/v2\/posts\/3898\/revisions\/3901"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/stage.hello-pro.com.ua\/en\/wp-json\/wp\/v2\/media\/2466"}],"wp:attachment":[{"href":"https:\/\/stage.hello-pro.com.ua\/en\/wp-json\/wp\/v2\/media?parent=3898"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stage.hello-pro.com.ua\/en\/wp-json\/wp\/v2\/categories?post=3898"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stage.hello-pro.com.ua\/en\/wp-json\/wp\/v2\/tags?post=3898"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n<\/strong>Beautiful packaging is an element of the product that can surprise. Design and materials play a significant role here. There are many ways to execute this. Boxes made from laminated cardboard, tin in custom designs, plywood or wood with engraving or printing. Tubes of various shapes and sizes. And also various bags, cases, and covers… This element is always responsible for the “wow” effect and simplifies logistics to the recipient.<\/p>\n\n
Do creative branding.<\/strong><\/h3>\n<\/li>\n<\/ul>\n
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