{"id":3895,"date":"2025-02-05T12:11:16","date_gmt":"2025-02-05T09:11:16","guid":{"rendered":"https:\/\/stage.hello-pro.com.ua\/en\/?p=3895"},"modified":"2025-02-05T12:22:16","modified_gmt":"2025-02-05T09:22:16","slug":"why-promotional-products-in-the-fmcg-segment-are-the-best-way-to-grab-attention","status":"publish","type":"post","link":"https:\/\/stage.hello-pro.com.ua\/en\/why-promotional-products-in-the-fmcg-segment-are-the-best-way-to-grab-attention\/","title":{"rendered":"Why promotional products in the FMCG segment are the best way to grab attention"},"content":{"rendered":"<p>We encounter the FMCG market daily. It includes products, cosmetics, household chemicals. The variety of assortments is growing, shelves are bending under the weight of goods and brands, and the overall picture for the customer is becoming more and more blurred. So how can an FMCG brand stand out? How can it catch the customer&#8217;s attention and make them stop at your product or brand? HelloPro has ideas!<\/p>\n<p>The characteristic feature of the FMCG market is the high turnover of goods and low cost. Therefore, companies need to sell as much product as possible. And since these are everyday items, the second characteristic of the FMCG market is the low involvement of customers. For a person, going to the store is a routine, one that they want to spend as little time as possible on, and their route through the store is already planned. Historically, the level of competition in the FMCG segment is the highest. New product lines are constantly emerging, trying to surprise and attract customers. This is why marketing plays a crucial role.<\/p>\n<p>If we delve into FMCG marketing, the goal sounds like this: to make the customer remember our product and want our product. That&#8217;s why FMCG brand managers focus on marketing the products: holding promotions, doing internal advertising, organizing events in retail networks, etc.<\/p>\n<p>Promotional products help increase brand loyalty and boost sales. A nice mug with a pack of \u201cLipton\u201d tea or a stylish leather fanny pack from \u201cAXE\u201d \u2013 a pleasant bonus.<\/p>\n<p>When a brand gives such a \u201cgift\u201d to the customer, it solves several important tasks:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">It differentiates itself from competitors, as not every company gives away gifts with their products. This creates a positive impression of the product and the brand;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">If the gift is useful, the customer will use it, and since the product is branded, it serves as an additional reminder of the brand. When the person is back in the store, choosing tea or deodorant, visual memory will remind them of your brand.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">In this way, the brand encourages the person to purchase the product, even if they hadn\u2019t planned to. The desire to get something &#8220;free&#8221; works very well. This increases the growth of sales volumes.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>The main thing to remember is that the promo product must be unique, high-quality, and practical. Pens and calendars no longer impress.<\/p>\n<h2>The trends of 2021 are technology, sustainability, and health.<\/h2>\n<p>If the product is related to sports, give branded sports equipment. If you&#8217;re selling tea, give a branded eco-friendly cup.<\/p>\n<p>Our personal example is an LED mirror for Lacalut. It\u2019s a practical gift and also unique. The LED lighting is useful when there\u2019s a lack of light, and the mirror is foldable, so people can take it on the go.<\/p>\n<p>Another project of ours is a cosmetic bag and comb for Dove. Both items are indispensable in everyday life. The products are made with quality and style. People will enjoy using them and appreciate the brand for such a bonus.<\/p>\n<p>Focusing on promotional products is important because, in the near future, it may become the main way to stand out and attract customers. Over the last few years, more and more FMCG companies are moving to e-commerce. The current Covid-19 situation is only accelerating this process. When a customer is choosing your product on a marketplace, the presence of a pleasant bonus or gift may influence their decision or simply draw attention to your brand.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We encounter the FMCG market daily. It includes products, cosmetics,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":3747,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7,1],"tags":[],"class_list":["post-3895","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-new-news","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/stage.hello-pro.com.ua\/en\/wp-json\/wp\/v2\/posts\/3895","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stage.hello-pro.com.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stage.hello-pro.com.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stage.hello-pro.com.ua\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/stage.hello-pro.com.ua\/en\/wp-json\/wp\/v2\/comments?post=3895"}],"version-history":[{"count":2,"href":"https:\/\/stage.hello-pro.com.ua\/en\/wp-json\/wp\/v2\/posts\/3895\/revisions"}],"predecessor-version":[{"id":3897,"href":"https:\/\/stage.hello-pro.com.ua\/en\/wp-json\/wp\/v2\/posts\/3895\/revisions\/3897"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/stage.hello-pro.com.ua\/en\/wp-json\/wp\/v2\/media\/3747"}],"wp:attachment":[{"href":"https:\/\/stage.hello-pro.com.ua\/en\/wp-json\/wp\/v2\/media?parent=3895"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stage.hello-pro.com.ua\/en\/wp-json\/wp\/v2\/categories?post=3895"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stage.hello-pro.com.ua\/en\/wp-json\/wp\/v2\/tags?post=3895"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}